5th July 2017
We’re all going on a summer holiday
Title of film: Apple, Detour
Director: Michel Gondry
Production Company: Partizan
The master of unbridled creativity and imagination, Michel Gondry’s short film Detour is entirely shot on iPhone 7 Plus for Apple. Inspired by the works of Jaques Tati and Albert Lamorisse, Gondry uses all the iphone’s filmmaking tricks – such as stop frame, slo-mo, night shoots – which are demonstrated in a series of clips.
Credits
Production Company: Partizan
Director: Michel Gondry
Producer: David Stewart
Exec Producers: Georges Bermann Jenny Beckett
Line Producer: Khalid Thhar
DoP: Laurent Brunet A.F.C.
Agency:TBWA / Media Arts Lab
Agency Producer: Ben Roberts
Group Creative Director: Stephen Hancock
Creative Directors: Thomas Gerbeaux, Pauline Kereroux, Masaya Asai
Art Director: Vicky Simmons
Editor: Marie-Charlotte Moreau
Post: Elsy Forsbom (Post Producer) at Royal Post Arianna Maniscalco (Post Producer) at ETC Yourick Van Impe (Post Operator) at ETC
Sound House: Andy Humphreys (Sound Designer) at 750
Music: Etienne Charry
Related Content
Six of the best creative music videos – part 2
In the Mind’s Eye
I’ll Be In Your Head All Weekend
Super Bowl ads – Part 3
Six of the best creative music videos
Bad friends and good sports
Frozen out
Six of the best creative music videos – Part 1
Performance pieces
Bestie times