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1st May 2014
Six of the best creative commercials
It's emotional. This week's line-up of the smartest ads from around the world hit the heart

VH1, I Will Survive directed by Agustin Alberdi, Landia / Stink

Halfords, Keep on Rollin’ directed by Bjorn Ruhmann, Blink

SFR, Moving On directed by Martin de Thurah, Henry

Axe Soulmates directed by Tim Godsall, Biscuit Filmworks

Ikea, Carousel directed by Keith Schofield, Caviar

Credits

VH1, I will survive

Production Company: Landia / Stink

Director: Agustin Alberdi
Executive Producers: Daniel Bergmann / Andy Fogwill / Diego Robino

Producer: Nell Jordan

Director of Photography: Carlos Ritter
Post house: Electric Theater Collective
Sound : Pure Soho
Agency: Del Campo Saatchi & Saatchi
Executive Creative Directors: Maxi Itzkoff / Mariano Serkin
Creative Directors: Juan Pablo Lufrano / Ariel Serkin / Dani Minaker / Sebastian Tarazaga
Agency Producers: Andy Gulliman / Felipe Calviño / Adrian Aspani
Account Director: Ana Bogni

 

Halfords, Keep on Rollin'

Agency - Mother
Director - Bjoern Ruehmann
Production Company - Blink
Producer - Sam Levene
Editor - Paul Hardcastle @ Trim
Sound Designer - Sam Robson

 

Hornbach, Act Against Ugliness

Agency: Heimat
Production: CZAR.DE Berlin
Sound: Loft Studios Berlin
Agency Producer: Kerstin Heffels
Chief Creative Officer: Guido Heffels
Creative Director: Frank Hose, Ramin Schmiedekampf, Guido Heffels
Art Director: Susanna Fill
Copywriter: Mirjam Kundt
Director: Lionel Goldstein
Director of Photography: Lieven van Baelen
Executive Producer: Jan Fincke
Producer: Boerge Heesemann
Production Designer: Geert Paredis
Post Producer: Thomas Klenke, Sascha Paul
Editor: Emmanuel van Hove
Music: Adam Nordén
Mixer: David Arnold
Music Producer: Jesper Gadeberg
Post Production: Paul Schwabe Digital Production

 

SFR, Moving on 

Director : Martin de Thurah

Production company: Henry de Czar, Paris

Copywriter : Olivier Camensuli
Art Director : Sebastien Pierre
Creative Director : Gilbert Scher

 

Axe,  Soulmates  

Director: Tim Godsall

Agency: BBH Partners LLP
Production Company: Biscuit Filmworks

Editorial: Final Cut
Editor: Rick Russell

Post: Electric Theatre Collective

 

 Ikea, Carousel  

Agency : Mother
Creative Director : Tim McNaughton Creatives : Dave Coleman & Nick Halberry Agency Producer : Nicky Barnes
Director : Keith Schofield
Production Company : Caviar London Executive Producer : Sorcha Shepherd Executive Producer : Louise Gagen Producer : Dougal Meese
DOP : Damian Acevedo
Editorial Company : Marshall Street Editors Producer : Kath Sawszak
Editor : Patric Ryan
Post Production Company : The Mill
Music : Electric Guest ‘This Head I Hold’