15th January 2014
Elegant solution
Title of film: Guinness Sapeurs
Director: Nicolai Fuglsig
Production Company: MJZ
MJZ director Nicolai Fuglsig captures the sartorial style of the fabulous men known as Sapeurs (the Society of Tastemakers and Elegant People in Brazzaville), Republic of Congo
In this ad, Guinness follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the fabric or cost of the suit that counts, it is the worth of the man inside it.
See short doc on Sapeurs in Related Content
Credits
| Guinness ‘Sapeurs’ | |
| Creative Agency: | AMV BBDO |
| Executive Creative Director (Guinness): | Dave Buchanan |
| Copywriter: | Nicholas Hulley |
| Art Director: | Nadja Lossgott |
| TV Producer: | TVC – Senior Producer: Sara FloodDocumentary - Senior Producer: Yvonne Clayton, Production Assistant: Jessica Tranfield |
| Production Company: | TVC - MJZDocumentary - Stillking |
| Director: | TVC - Nicolai FuglsigDocumentary - Hector Mediavilla |
| Production Co. Producer: | TVC - Suza Horvat at MJZ |
| Editor | TVC - Rick Russell at Final CutDocumentary – Russ Clapham |
| Post-production Company: | The Mill |
| Audio Post-production: | Wave |
| Offline Editing Company: | Final Cut |
| Soundtrack: | TVC - “What Makes a Good Man” by The Heavy |
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