Swedish House Mafia are back with another canine-themed promo. This time director Carl Erik Rinsch conjures up a greyhound race through the desert for Absolut – but Walthamstow dog track this ain’t.

But if a night at the dogs isn’t your thing, how about a day at the races? Directed by Bob Harlow, with a concept from Augusto Sola, Feel the Love for Rudimental  is striking true life documentary of the urban riders of down town Philadelphia.

From the fast and furious to a study in stillness, Aoife McCardle’s lingering lens captures the subtle shades of obsession in a new video for Simian Mobile Disco track Seraphim.

But if Seraphim is a quiet meditation on our neuroses, the new Kooks promo is full blown insanity. Not since Jack Nicholson’s Joker has a wide, toothy, grin been quite so destructive. Surrender Monkeys’s video for The Kooks Saboteur sees an infectious smile spread throughout a nightclub, resulting in a rather disconcerting punch-up.

Meanwhile Emil Nava is focussing on another kind of fight altogether – yup, the weekend-break-ruining bust-up! His promo for the exquisite Paloma Faith turns a country house holiday into an odd spectacle of human waxwork dolls, eccentric guests and creepy chambermaids.

And finally Chris Ullens crafts a jaunty, QVC-inspired video featuring a juicer that resembles an animated Chelsea Flower Show (look, don’t ask, just watch) for Slugabed’s Sex.