11th April 2012

Six of the best… commercials

Brilliant animation, loads of weird and cute animals, street drama... it's all here in 1.4's round-up of the freshest ads out there

BBC sports promo, Boat Race, directed by M-I-E

Nike Free, I will run to you, directed by Ringan Ledwidge, Rattling Stick

EDF, Feel Better Energy, directed by Nick Gordon, Somesuch

Orangina, Miss O la Rupture, directed by Joseph Kahn, HSI

Audi, The Ugly Duckling, directed by Joachim Back, Park Pictures

Samsung, Elephant Plays, directed The Viral Factory

Credits

BBC sports promo, Boat Race

Agency: Red Bee Media

Creative Director: Joe Lee

Creative: Ben Twiston Davies

Production Company: MIE

Director: MIE

Producer: MIE

Design: MIE

Animation: MIE

Editing: MIE

Modelling: MIE

Extra modelling: Ma Yu

Rigging: Raphael Jimenez

Nike Free, I Would Run To You

Agency: W+K Portland

Copywriter: Reuben Hower

Art Director: Stuart Brown

Senior Producer: Jennie Lindstrom

Executive Creative Directors: Mark Fitzioff, Susan Hoffman

Production Company: Rattling Stick

Director: Ringan Ledwidge

Exec.Producer/Line Producer: Jennifer Barrons

Director of Photography: Jess Hall

Editors: Work

Editor: Rich Orrick

Post: The Mill

Music: Beta Petrol

Sound Design: Mit Out Sound / MOS

EDF, Feel Better Energy

Director: Nick Gordon

Exec Producer: Sally Campbell

Producer: Lucy Kelly

DOP: Carl Nilsson

Production Designer: Elmi Badenhorst

Roboticist: Marek Michelowski / Beat Bots

Editor: Dom Leung at Trim Editing

VFX: Jonathan Westley at The Mill

Sound: Parv at Wave Studios

Agency: AMV / BBDO

Executive Creative Director: Paul Brazier

Copyrighter: Jim Seath

Art Director: Andy Booth

TV Producer: Kat Maidment

Orangina Schweppes France, Who's boss ?

Agency : Fred & Farid Paris

Creative directors : Fred & Farid

Copywriters : Frederic Raillard, Farid Mokart

Art Direction : Frederic Raillard, Farid Mokart, Pauline de Montferrand

Advertiser's supervisors : Hugues Pietrini, Stanislas de Parcevaux, Florence Burtin

Agency's supervisors : Hélène Camus

Agency TV producer : Emmanuelle Grenier

Agency post-production : Katharina Nicol

Director : Joseph Kahn

Production : HSI

Producer : Kil Dellara

Music : Gum - GREEN UNITED MUSIC

Post-production : Eight VFX Los Angeles

Audi, The Ugly Duckling

Advertising Agency: BBH, London, UK

Creative Directors: Nick Kidney, Kevin Stark

Creatives: Matt Doman, Ian Heartfield

Producer: Ruben Mercadal

Digital Designer: Addictive Pixel

Team Manager: Polly Knowles

Team Director: Simon Coles

Strategy Director: Neil Godber

Production Company: Park Pictures

Director: Joachim Back

Producer: Jeremy Barnes

DoP: Jan Velicky

Telecine: Jean Clement Soret / MPC

Post Production: Online: Jay Bandlish / MPC

Editing House: The White House

Sound: Factory

Samsung, Elephant Plays with a Galaxy Note

Directed by The Viral Factory

Tags: Somesuch, Park Pictures, Neil Godber, Joseph Kahn, MiE, Nick Gordon, Rattling Stick, Ringan Ledwidge, HSI