In late 2011, Mother launched a campaign for young and unsigned artists to write and record songs inspired by Boots 17 cosmetics. The stand out hit was Beca’s moody, infectious pop track Who’s Checking Out Who, and now Partizan’s Orlando Cubbit has worked his magic and created a punchy, atmospheric music video for the track.
The first collaboration united the band Summer Camp with 17’s New Magnetized Nail Polish, a nail polish fitted with a, err, magnet which apparently allows customised nail patterns. Called appropriately enough ‘You Might Get Stuck On Me’ it was shot by Stamp’s The Sacred Egg (see Related Content).