Ballin’? Counts. Skating? Counts. Sitting at your computer reading this? Doesn’t count. Impersonating MC Hammer? Of course that counts! What counts and what doesn’t? It’s an easy question and W+K Portland’s answer was to splice together sporting and pop-culture clips to make that point to mark the launch of Nike Fuelband – an interactive wristband which clocks movement, time, calories burned and how long you’ve been lying on the sofa. Using stock footage is of course nothing new, but we do like W+K’s zippy choice of clips and graphics.
Splice of life
Director's Works
W+K stock footage winner for Nike
