Did the final commercial differ much from the original brief?
Not so much. It was a short brief. It had that very funny base-line to start with so the rest was easy.
Shooting in cars is notoriously tricky how did you do that spectacular slo-mo shit-hits-the-decks sequence?
We had to improvise a lot on the spot cause we didn’t have a very big budget. We didn’t really have the money to do stunt work, so the actor himself had to do it. That was nice of him.
The advantage with the slo-mo is that you can cheat on the movements. The car was actually moving pretty slowly and the actor exagerated the acting.
The most challenging part of the production was…
That we had only one shooting day per film.
Digital or film? And did you have any sequences that didn’t make the cut?
It was shot on Phantom. No we really needed everything we shot that day.
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